Case Study

Coachbuilt Social Media Management Case Study | Spritely

Building a social presence as bold as the whisky.

[Food & Beverage / Spirits] [Instagram] [April - September 2026]

Close-up of a bottle labeled 'Coachbuilt Ginger Highball' with water droplets on its surface, surrounded by ice cubes.

5,092

Average reach per day

14.6K

Engagements

1.3M

Views

01 · THE PROBLEM

A standout whisky needed standout social.

02 · THE SOLUTION

Coachbuilt wanted to increase engagement, grow brand awareness and ultimately support sales, while finding engaging ways to showcase the whisky without relying on repetitive product-led content.

A content-first strategy designed to make Coachbuilt impossible to scroll past.

1. Strategy

New content pillars and a consistent posting plan built around brand, product and personality.

Two men standing behind a bar counter with canned beverages and glasses, in a room with a blue wall and a white ceiling, promoting the Highball series.

2. Content

Original content creation, alongside editing existing footage into engaging Reels and social-first stills.

Close-up of bottles of Coachbuilt blended Scotch whisky, with clear amber liquid and labels showing the brand name and alcohol content.

3. Community

Daily engagement, community management and influencer collaborations to grow conversation around the brand.

Three cans of Coachbuilt blended whisky cocktail on ice, with flavors of ginger highball, apple highball, and lemon highball, with condensation on the cans.
Close-up of a bottle of The Coachbuilt 20 Year Old Scotch Whisky on a wooden surface, with a dark background and white text to the right describing the product as aged, numbered, and certified.

03 · THE RESULTS

More eyes on the brand. More reasons to engage.

A stronger, more consistent content mix helped Coachbuilt reach new audiences and generate 1.3m views and 14.6m engagements across the campaign period.

Beyond the numbers, social supported new product launches, limited-edition releases, events and collaborations, giving Coachbuilt a stronger platform for key commercial moments.

150K

ACCOUNTS ENGAGED

800+

SHARES

1.3M

VIEWS

14.6K

ENGAGEMENTS