Case Study

Social Media Management for Supertonic

Turning social content into real-world bookings.

[Live Entertainment / Events] [Instagram & TikTok] [August 2024 - January 2025]

A woman singing into a microphone in a dimly lit venue, with warm ambient lighting and a textured brick wall in the background.

56

Bookings

+302%

Increase in Engagements

46.5K

TikTok Views

01 · THE PROBLEM

A brilliant live experience needed to translate through a screen.

02 · THE SOLUTION

Supertonic already had a bank of high-quality performance footage, but needed a clearer social strategy to turn those assets into engaging content that showcased the energy of the band, reached new audiences and, most importantly, helped generate bookings.

A social-first strategy that made every performance feel like an invitation.

1. Strategy

Developed a consistent Instagram and TikTok strategy built around performance, personality and the experience of having Supertonic at an event.

A man with long dreadlocks, glasses, and a tuxedo singing into a microphone at a performance venue with brick walls and warm lighting.

2. Content

Turned existing photo and video assets into Reels, TikToks and social-first posts, pairing strong hooks with trend-aware editing and copy designed to capture attention.

A man in white shirt wearing sunglasses playing a saxophone outdoors, standing next to a wooden door and a person in black suit in the foreground, with a house and greenery in the background.

3. Community

Created content with the customer journey in mind, moving audiences from discovering the band to visiting the profile, enquiring and ultimately booking.

A man with long dreadlocks, wearing sunglasses and a black suit, is holding a microphone and singing or speaking. Behind him, part of a woman's face and hand are visible, and she appears to be singing or speaking. They are outdoors with a wooden structure and blue sky in the background.
A woman in a white off-shoulder gown is smiling and speaking into a microphone while holding a piece of paper, standing in front of a rustic building window.

03 · THE RESULTS

More engagement. More visibility. More bookings.

Engagements increased by 302%, while TikTok content generated more than 46,000 views, helping introduce Supertonic to a wider audience.

Most importantly, Instagram generated 22 organic leads that went on to book, demonstrating how a stronger social presence could translate attention into tangible business.

Social became more than a showcase for the band. It became a genuine source of new business.

+302%

Engagements

46.5k

TikTok Views

56

Bookings

236

TikTok Profile Views

“Spritely have brought a level of consistency and quality to my social media that I was struggling to maintain myself, and their efforts have been a huge factor in my business's recent growth."

Charlie · Founder · Supertonic

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