Case Study

Social Media Management for Totally Branded

Making B2B social feel anything but corporate.

[Promotional Merchandise] [Instagram, LinkedIn and Facebook] [January - September 2026]

A woman dressed in a black outfit, wearing a white cap, orange sunglasses, and a colorful flower necklace, is sitting on an orange stool in front of a white shelving unit. She is holding two fans, one pink and white and the other leopard print, and appears to be posing for a photo being taken by a person in front of her using a smartphone. The shelf behind her contains various items including mugs, water bottles, and decorative objects, and the room has a door on the right side.

1.02M

Impressions

22.1K

Interactions

2K

New Followers

01 · THE PROBLEM

A busy B2B brand needed a social presence people actually wanted to follow.

02 · THE SOLUTION

With thousands of promotional products on offer, the challenge was turning a huge product catalogue into content that felt fresh, engaging and relevant, while building brand awareness and keeping Totally Branded front of mind for businesses.

Spritely managed organic social media across Instagram, LinkedIn and Facebook from January to September 2026, publishing 565 posts and generating more than 1.02 million impressions and 22,130 interactions.

A high-volume content strategy that put personality behind the products.

1. Strategy

Developed clear content pillars and a consistent multi-platform strategy, balancing product promotion with educational, reactive and personality-led content.

A red-haired man with a beard, wearing a gray shirt, is sitting on a stool with his hands folded on his lap. He is smiling slightly and looking to his right, while a person in green is in the foreground taking a photo with a smartphone. The background shows a kitchen with black cabinets, a white tiled backsplash, and a stainless steel sink.

2. Content

Created and managed a steady stream of Reels, graphics, carousels and product-led content, adapting creative for Instagram, LinkedIn and Facebook.

A young man with brown hair sitting in front of a white cubical shelf filled with various objects including bottles, jars, and accessories. He is wearing a gray sweatshirt and black pants, and is looking directly at the camera with a neutral expression.

3. Community

Managed ongoing engagement and conversations across social, helping build an active audience around the brand rather than simply broadcasting products.

A collection of social media images and videos featuring promotional content, people in an office setting, a dog named Nala, toys, and a woman taking a selfie in an office or home environment.
A woman wearing a headset looking at a computer monitor in an office setting, with overlaid text that reads 'Totally Trusted' and 'Google Reviews'.

03 · THE RESULTS

More visibility. More interaction. A much bigger audience.

Across nine months, the strategy generated 1.02 million impressions, 22.1K interactions and 1,654 new followers, creating a stronger and more recognisable social presence across all three platforms.

565 posts. Three platforms. Nine months of consistent content.

The result was an always-on social presence that supported Totally Branded's wider marketing activity, showcased its extensive product range and kept the brand visible to both new and existing customers.

1.02M

Impressions

+2k

New Followers

22.1K

Interactions

565

Posts

Working with Anika and Alex at Spritely has made a huge difference to our social media and the way we present the Totally Branded brand.

From the outset, they brought a level of structure, consistency and direction that we simply didn’t have before. They quickly understood who we are as a business and have made our content feel genuinely on-brand, while significantly raising the quality and overall feel of our channels.

One of the biggest changes for me has been the engagement they’ve created internally. Social content now feels like something the whole team is part of. They’ve built great relationships with our people, made everyone feel comfortable getting involved and brought an energy to the process that has resulted in much more of the business and our culture coming through in our content.

They’ve also been incredibly easy to work with. The feedback from our internal team has been consistently positive, and they’ve brought ideas, organisation and creativity while still listening to what we want as a business.

I wouldn’t hesitate to recommend Anika and Alex. They’ve helped us create a much stronger, more professional and consistent presence, and have left us with far more structure around our content than we had before they came on board.

Taylor Tassie · Managing Director · Totally Branded

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